Director of Marketing
(On-Site – Leadership Role)
Position Summary
Jackson Hole Jewelry Co. is seeking a Director of Marketing to lead the brand’s next phase of growth. This role will oversee the strategy, planning, and execution of all marketing initiatives while preserving the brand’s uncompromising commitment to exceptionalism, craftsmanship, and storytelling.
The Director of Marketing will manage a small but high-impact internal team while working closely with the founder and external strategic partners to elevate the brand nationally.
This role is ideal for a marketing leader with experience in luxury retail, fashion, jewelry, hospitality, or high-end lifestyle brands.
Key Responsibilities
Marketing Strategy
Develop and execute annual marketing strategy
Align marketing initiatives with revenue goals
Identify new customer acquisition opportunities
Campaign Leadership
Plan and oversee product launches
Lead seasonal campaigns
Coordinate marketing initiatives across channels
Brand Stewardship
Protect and evolve brand identity
Ensure all communication reflects luxury positioning
Maintain consistency across digital and in-store experiences
Team Leadership
Manage internal marketing team
Prioritize marketing projects
Ensure operational efficiency
Sales Alignment
Collaborate with sales ambassadors
Support clienteling strategies
Develop programs to increase repeat purchases
Performance Analysis
Review marketing performance metrics
Optimize campaigns and channels
Report results to leadership
Qualifications
Preferred background in:
luxury retail
fashion or jewelry brands
high-end hospitality
premium lifestyle brands
Experience:
7+ years marketing leadership experience
team management experience
digital marketing expertise
strong brand storytelling instincts
Success Metrics
The Director of Marketing will be evaluated on:
revenue growth
customer acquisition
repeat purchase rate
campaign performance
brand consistency